Brand History 


Aliza Jabes & Nuxe


A story of passion and plants, and a story between a father and his daughter.

Passionate about the infinite powers of plants and convinced at a very young age by her father, a research pharmacist, that the major therapeutic discoveries originate from the world of plants, Aliza Jabès remembered 5 basic truths that inspired her beauty philosophy and guided her in continuing to build the NUXE brand:

  • Nature as her inspiration. As an inexhaustible source of effectiveness and creativity, it is key to her vision of cosmetics. 80% of ingredients on average are of natural origin.
  • Innovation as a motor. Since its creation, NUXE has had its very own R&D laboratory. Today, there are 32 patents in submission and others are being studied.
  • Evaluation as standard. A product is only launched if its safety and effectiveness are proven through rigorous testing and objectives carried out under dermatological supervision.
  • Accessibility as a major focus. The most effective treatments are not always the most expensive. Nuxe therefore strives to offer consumers high-performance products at the right price.
  • Sensoriality as a foundation. In order to blend effectiveness and regularity of use, the brand is very conscious of creating delightful textures, delicate fragrances and enchanting names.


The Nuxe Charter


- Selection of natural active ingredients

- Products without mineral oils, without animal-origin ingredients*

- Non-comedogenic products**

- Tests conducted by an independent Laboratory approved by the French Ministry of Research for the optimum safety and effectiveness

- Preservative system without paraben***

- Contribution to environmental protection: preference for recyclable materials, use of smaller folding cartons, etc.

*Except for beehive products

**Face care

***Apply to most products of the range


The laboratory in France and Overseas


In just 20 years, Nuxe went from being a small laboratory based on aromatherapy and phytotherapy to a leading brand in natural cosmetics and the 1st independent laboratory in French pharmacies. 

Throughout the world, the brand benefits from scientific recognition in professional magazines as well as being regularly appointed in consumer’s awards (Product of the Year, Prix de Marie Claire Awards, etc.). It also became one of celebrities’ most favourite brands and is often featured in magazines.

Nuxe There are 14 products.


  • Rose Petals Cleansing

    The new NUXE Cleansers line enriched with Rose Petals is wholly designed for all types of sensitive skin, and has a soothing and softening action.

  • Huile Prodigieuse

    With its ingredients of natural origin (98.8%), these multi usage dry oils have a combination of 30% precious plant oils and vitamin E to nourish, repair and soften your face, body and hair in one single step.

  • Crème Prodigieuse

    Based on the legendary fragrance of Huile Prodigieuse® and suitable for woman of all ages, Crème Prodigieuse® range is a moisturising and anti-fatigue line with an anti oxidant effectiveness, the main cause of premature skin ageing.

  • Nirvanesque

    Formulated for women under 40, Nirvanesque range is an innovative plant solution to reduce first expression lines: "Floral Neuro-Cosmetics" which de-stresses and eases the skin instantly.

  • Merveillance Expert

    Formulated for women and men above 40, Merveillance® expert range fills in, smooths and detenses visible lines helping to reduce the number, length and surface of the lines.

  • Reve de Miel

    Ultra nourishing, soothing and comforting, the Rêve de Miel® line is a delightful for all dry and sensitive skin types.

  • Nuxellence

    Formulated for women of all ages and all skin types, Nuxellence is an anti-ageing program for day and night designed to help recharge the skin's cells by repairing the mitochondrial DNA.

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Showing 1 - 12 of 14 items
Showing 1 - 12 of 14 items